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Diablos, Vampires and Census Workers

Submitted by on June 3, 2009 – 5:00 amNo Comment

mas-sabe-el-diabloHave you caught the new telenovela Mas Sabe el Diablo (The Devil Knows More) on Telemundo? It launched last week and features a lead character as a U.S. Census worker. (Aren’t they usually all orphaned maids?) 

“She will be interacting with people who are confused by the process,” Don Browne, president of Telemundo, told USA Today. “This character will help people understand why the system works … to try to really make it clear that this is something positive and constructive.”

Browne also told the NYT that getting an accurate count of Latinos is good for business. The 2000 Census, which showed huge growth in Latino numbers, spiked advertising sales. And so, the U.S. government is getting this Telemundo love for free.

Additionally, according to the USA Today story, there are goverment efforts across the country to reach immigrants and poorer, inner-city residents and get them counted for the 2010 Census.

Maybe every minority group needs a novela featuring a hot Census worker targeted at them?

andrew-cisneros imdb photoComing to a theater near you this weekend if you’re in Brooklyn, Falling Awake, the first English-language film by Mega Films, a division of the Spanish Broadcasting System.

The feature, starring Andrew Cisneros, left, will screen Sunday, June 7, and Monday, June 8 at the Brooklyn  International Film Festival and release in theaters in New York City, Miami and Puerto Rico in September.

From the official news release: “Falling Awake tells the powerful story of Jay (Cisneros), a young Latino musician in the Bronx who struggles to find his identity in a home crowded with family members and a neighborhood of loyal friends and dangerous enemies.”

The Spanish broadcasting company, said writer, producer and director Augustin (no last name), is commited “to deliver compelling content across platforms for Latinos audiences that is based on Latino themes and experiences.” 

Let’s just hope Latino-focused TV and film doesn’t one day include The Real Latina Housewives of Calle Ocho.

If you’re looking for a Father’s Day gift for a freaky papi, consider the newly released book by Mexican film director, Guillermo del Toro. It is titled The Strain and just hit bookstore shelves yesterday. It’s all vampires and people hunting and gore. Del Toro, you may recall, is the director of the fantasy hits, Pan’s Labyrinth and Hellboy I and II.

Some reviews of The Strain, part one of a trilogy here and here.

Enjoy.

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