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¡Rob! Needs Ayuda

Submitted by on January 13, 2012 – 6:31 am2 Comments
rob starring cheech marin and rob schneider reviews

Rob! is about a gringo husband in a tight-knit Mexican family.

In the first five minutes of CBS’ new ¡Rob!, we had  jokes on siestas, Catholics and their birth control — or lack — guacamole and Julio Iglesias.

Then there was the gardener with the leaf blower joke. And of course, the illegal immigrant Mexican uncle.

I haven’t felt this regretful about watching something on TV since The Real Housewives of Miami stole hours I never can recover.

Did you watch it?

Maybe it is worth watching just to learn what some TV executives really think about Latinos in America.

I would suggest every single person involved in the show sit down and watch some Que Pasa, USA? Thirty-plus years later and it still is the champ at portraying the funny and crazy of culture clashes with truth and passable stereotype.

I’ll leave the rest of the reviews to the professionals.

And, I’ll watch again…and hope…and likely, regret.

But lastly, why Cheech Marin, why? Why Lupe Ontiveros, why?

Reviews on ¡Rob!

Los Angeles Times: “Rob’s culture shock turns into schlock.”

No doubt there is a grain of truth in the absurd tensions that fuel “Rob” — the overwhelming and sometimes invasive tendencies of a large family, the real cultural differences “mixed” couples encounter, the revelations of early marriage — but Schneider clearly does not think his audience is sophisticated enough to deal with anything more nuanced than Frito-Bandito slapstick.

USA Today: What’s bad about Rob? The whole enchilada.”

There can be no question that Latinos, the nation’s largest ethnic minority group, are underserved by and under-represented on network TV. So yes, what a shame that the comedy Rob (* out of 4, CBS, Thursday, 8:30 ET/PT), starring Rob Schneider as a man who marries into a Mexican-American family, plays less like a gift meant to appease these neglected viewers then as a weapon meant to silence them. It’s as if CBS were saying, “Keep complaining, and we’ll give you more shows like this.

TimeCBS’s ¡Rob!, Why It ¡Stinks!, and How Not to Do Race on a Sitcom.

When a show like ¡Rob! makes gardener jokes or 2 Broke Girls makes its Asian manager a nerd who mangles English, on the other hand, they’re not drawing on any real experience of life as it exists today. In fact, they’re going out of their way not to: the whole point of this kind of easy, hack-y joke is that you write them so that a viewer can get the jokes without knowing anything about another culture beyond decades-old clichés, based on other TV shows. You don’t have to know anything about what’s changed in America since All in the Family; you don’t have to have any awareness of Latinos since Chico and the Man.

rob cbs show tweet

from Twitter during the show

 Que Pasa, USA? videos

To cleanse the palate.

Share, por favor!


  • I didn’t watch. From the previews and reviews it seems like rehashing the same lame old stereotypes.

    The networks fail again to reach me. They need to understand that segregating ‘Latinos’ into one show about a Mexican family is not enough. Networks need to stop being racist and hire more writers, producers as well as placing Latino characters on all shows.

  • martin lewis says:

    I did watch the show as I am a fan of Rob S. and
    Eugenio Derbez. The cast is a very tallented cast
    that do wonders with a cheap script. Rob is a
    great comic and is a sensible man I am very surprise
    that he is not doing something better with this
    old racist jokes regardless if they are funny or not,
    because he is an avid critic of Mel Gibson’s racists
    comments. No excuse for him either.

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