OK, when this press release from Sears first landed in my in-box and I saw “Be the Santa You Want to Be,” my first thought was “Wow, Sears is getting into the Santeria to pitch to Latinos…’’
But, um, no.
They are talking about Santa Claus! And, they’re offering $50,000 to the person chosen to personify one of five different Santa-types in an ad campaign this holiday season. The campaign is in English and Spanish and Sears is accepting video entrees through Tuesday, Sept. 14. The winners be announced Oct. 8. No white beard required.
Come on, isn’t it worth $50,000 to put a Flip cam up to your pretty carita and tell a quick story?
The five types of Santa are: Esplendisanta (Santabulous); Magnifisanta (Santamazing); Preparasanta (SavvySanta); Rebajasanta (Powersanta); Santapurada (Procrastisanta).
Here is a fun entry by Fernanda K in Los Angeles. She says her friend dresses naca.
A little link love to the ladies from Lo Que Pica el Gallo, a funny blog by two Cubanitas in Miami. When I read it, I often think of them as the younger, hipper versions of me and Marta — much older, less hip.
Labor day weekend in my household is LOCURA, not only is my birthday over the long weekend, but my cousins, my grandmother, my tia abuela, and some Cuban cousins (you know los primos that really aren’t related to you by blood but your abuelo or father has known their abuelo or papi since they lived in Cuba and so and so).
And finally, set the DVR for something a little on the serious and divisive side: Veteran newsman, Jorge Gestoso, left, will present a Spanish-language documentary on Vme-TV on Arizona law SB 1070, which has ignited heated controversy over immigration in the United States.
Vme, a Tiki Tiki sponsor, is available in most U.S. markets and you can check your local listings here. But, the show also will broadcast simultaneously online at vmetv.com, on Facebook and on mobile phones. Gestoso also will be taking questions via Twitter at @vmejgi. (How is that for new media smarts?)
For a sneak at the documentary you can visit the site contigoarizona.com.
Happy weekend, gente.
Don’t be naca.