You know, I have a thing for roosters, chickens and fowl. I raised funky guinea hens for two years — until some four-footed bandit wiped out my flock this summer. Pero, as Marta says, that’s another story.
So, imagine the joy in my fowl-loving heart when I saw the bright red and yellow rooster card from Viva Greetings. I love him. Love him double because he’s a Spanish-speaker!
The gallo is from the collection of Viva Greetings, designed and owned by Carla Fonseca, a Mexicana who lives in Atlanta.
Carla prints on an old letterpress she loves, but also does offset printing and iris folding. The product line also includes a set of pan dulce magnets, tongs included. The card designs include colorful birthday and holiday cards, funny pick-up lines, awesomely colorful luchadores, and gift wrap.
It is all is designed to speak to our love of Latin culture and color.
To learn more about Viva Greetings, Carla answered a few questions for us:
When did you start your business?
It has been my brainchild ever since I can remember. I think I have been preparing for this all of my life. After many hardships, finally it all started coming together this year. Viva Greetings is 3-months-old. It was officially created in February and launched this past May.
What is your background?
I have a Graphic Design Degree from a university in Mexico City. I have worked for major newspapers & magazines in several positions ranging from Graphic Editor to Art Director. In 2001 I moved from Mexico to the US and worked as a freelancer where I was fortunate enough to have major companies as my clients. During those years I also launched several companies, which include a craft studio and a marketing company geared toward the Latino community along with a newspaper, a real estate magazine and an auto magazine.
My children, my heritage, mi Mexico, beautiful and simple products.
Is this a full-time venture?
Not yet, but hopefully it will soon be. It is my passion, but as a single mom of two boys, a bilingual and multicultural education for them is my top priority. Therefore, I still maintain a full-time job to pay for their education.
What are your plans for Viva Greetings?
I want Viva Greetings to be a leader in the Latino bicultural-bilingual community of social expression.
What is your best-selling design?
Depende. The “pan dulce magnets” are a hit amongst Latinas; on the other hand, we have the “Te quiero,” “Besos,” “Hola” cards in letterpress that are popular as well. These are sought-after by people who are familiar with common phrases in Spanish but may not be bilingual. The one design that seems to stand out for everyone is the “Hola” with the rooster on it probably because of its design and color.
Do people request designs?
Yes! I have gotten requests for everything you can imagine. The one thing that stands out is a request from a girl who was married to a Mexican. She asked me to design about 12 words to be framed to put in her “cantina”. Some of the words were just hilarious (Rated R)!
What feedback have you gotten?
I have gotten great responses. “Cute,” “clever”, “kitschy”, “cool.” The last comment that captured my attention was ”Hallmark just didn’t get it, but Viva Greetings does.” That I definitely GOT!
Carla will send one lucky Tiki Tiki-er a half-dozen assortment pack of Viva Greetings. All you have to do is visit her site, fall in love with a design or two and come back and tell us what you like.
Contest closes at midnight CST, August 28, 2010. The winner must have a valid United States mailing address.
Disclosure: The Tiki Tiki received a sample pack of Viva Greetings cards. Any personal statements are made honestly and ethically.